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Search Operators
Search Operators are commands that help you filter and refine search engine results. For example, using the search operator site: allows you to only see results from one website in search engine...
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Search Engine Results Page (SERP)
A search engine results page is the page of results that appears after a searcher types a word, phrase, or string of characters. Below is an example of a common results page. Google labels advertising...
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Bot
Bots, spiders or web crawlers are heavily used by search engines to figure out how high to display websites in search results. For instance, seeing how many high quality websites are linking to your...
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Structured Data
Structured Data is the term used for adding additional markup to HTML pages to help bots better understand information on a Web page. For example, if a Web page has information about an event, it may...
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Top-Level Domain (TLD)
A top-level domain (TLD) is the suffix or extension tied to a website. Around half of all websites use the top-level domain com, commonly called “dot” com. Other common TLDs include net, org, and edu....
View ArticleEvergreen Content
The phrase “evergreen content” references evergreen plants, such as pine trees, which don’t shed their foliage in dry or cold seasons. In the same way, evergreen content is always fresh and green. The...
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Root Domain
The term root domain means different things depending on if you’re talking about the Internet as a whole or about your website. Technically, the root domain is the highest hierarchical level of the...
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Google Tag Manager
Before Google Tag Manager (GTM) existed, webmasters had to insert code on their pages for every tracking and advertising service they wanted to use. They also had to insert code into elements like...
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Campaign Variables
Campaign Variables were originally created for Google AdWords to help identify campaigns related to incoming traffic. However, they do not require Google AdWords and can be added to any URL. Using a...
View ArticleReferral Spam
Referral spam is designed to look like legitimate traffic to your site. However, it’s actually fake traffic that takes advantage of vulnerabilities within Google Analytics’ tracking code. The point of...
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